I have very coarse, curly hair that frizzes easily. I have tried most products that are on the market, but always come back to the Aveda brand. Yes, it is a little more than lower quality salon products, but it is so worth it!! I find that I don't have to use as much of this product to get the results I want. I am very picky about my hair and it has to be just so or I am not happy. Aveda Be Curly Shampoo hydrates my hair so that styling products can work effectively. I use the whole system because, for me, one without the other doesn't work as effectively. I highly recommend this product if you have not tried it before and are trying to find the best solution for manageable, frizz-free, curly hair.