I used to use this once a week as a kind if a deep conditioned for my hair. I alternated it with the daily leave in conditioner I was using at the time. The main reason I did this, was because it required that you leave it in your hair for a few minutes, and I really don't like standing around in the shower that long, without actively washing. It's my own hang-up though. I would have used it everyday, if I wasn't ultra-lazy. It was a very nice moisturizer and hair re-builder. I loved it's creamy, silky, texture! I haven't seen it around lately, and I miss it! Effectiveness Aveda Cherry Almond Bark Conditioner does exactly what you want a conditioner to do. It leaves your hair feeling soft, and easy to comb through, which helps with de-frizzing as well, if your hair is frizzy. Scent I really liked the natural scent of this conditioner. It may be too odorous for a person who can't handle scents at all, but it's not overpowering like most conditioners.