I love the smell of this shampoo- it's a great Aveda smell, but overall I don't think this was worth it. It doesn't wash my hair well and leaves it feeling heavy. While it does make my hair appear a little more sleek for a day, I end up having to wash it the next day or it's too oily. I understand that it's for moisture, but unless you have thick, really dry hair, you may want to just use the conditioner (which I LOVE by itself) and choose a different shampoo. I have long, fine but thick hair. My stylist recommended this for damage, but I think the damage remedy is (as it's aptly named) better to control damage while this (also aptly named) is better for serious moisture. Should have listened to my gut and not the stylist... Effectiveness It definitely adds moisture! But too much for me.