Well worth the money for this product; extends the life of your color and probably the best color depositing conditioner on the market. The smell is that Aveda plant essence that people either love or hate; I love it and have for a number of years. I have fairly long hair and a bottle will last me 4-6 months. Effectiveness Some color depositing conditioners stain the scalp or look pinkish (for the reds) and this one does not. I find that using it no more than 1-2 times per week keeps my color looking fresh and healthy. Scent As I stated before,the scent is the plant essence sent that you either love or hate. It is not overpowering,rather I find it welcome.