I started using Aveeno body wash when I became pregnant and my skin went haywire. I ended up with these weird dry patches, and figured I needed more moisturizing, along with more natural skincare solutions. I tried Aveeno, and was pleasantly surprised. What a great product! It has a nice silky smooth feel to it, as well as a wonderful smell - and usually I don't like smelly bath products. I've continued to use it and my skin has improved ever since. I'm very happy with my decision to try Aveeno body wash. I was tempted to get a cheaper brand of something else, but I do think it's good to pay for quality when quality is needed. I think I will try Aveeno products on my baby, too, after seeing how great this product is. I wish more natural products would become mainstream, but I'm glad that Aveeno is fairly easy to find in most stores and is such a great natural product - I'll continue using it.