I love Aveeno Moisturizing soap! I have very sensitive skin and most soaps dry my skin out but this one makes my skin so soft. I have hard well water that really dries my skin out and it cracks and itches. It was frustrating trying to find a soap that would leave my skin soft. From the very first time I used Aveeno Moisturizing Bar soap for dry skin it worked, and made my skin so soft. I also noticed that my face began to clear up. I usually have little bumps on my face but after using Aveeno I notice I had less bumps. The Aveeno Moisturizing Bar is very mild and non-irritating for me. It contains no dyes or fragrances. The soap has a milky texture, it does not leave a residue on your skin like other bar soaps. It contains oatmeal which softens skin. This soap leaves skin feeling clean, soft and moisturized. This is a great find for me! The price is reasonable for the results it produces.