I personally hated avon's wash off waterproof mascara. When I decide to buy a mascara I am looking for a couple of things. One that it will leave my eye lashes looking full and long. Second is that the mascara is reasonably price. When I had first purchaced avon's wash off waterproof mascara it was just to try something new and different. After one use I had actually hated the mascara it was too liquidy and did not leave my eye lashes looking full. Two other problems I experienced while using this mascara is that by the time the mascara did dry it left my eye lashes looking clumpy and very messy. Performance If you are looking for a simple mascara that will not do much besides make your eye lashes dark then i would reccomend avon's mascara other wise it is not worth the price. Ease of Application Easy to apply the mascara it is no different then any other mascara. This mascara in particular just takes a long time to set. So if you are in a rush to put on your make up I would not reccomend using this mascara because it will smear everytime you blink.