I am very impressed with this serum! I have some slight laugh lines and the dreaded "11" lines in between my eyes. Nothing i tried had made a difference (and I'm not ready for injections, yet). After maybe a week or 10 days I noticed my laugh lines were almost gone and the 11 lines were hardly noticeable. The texture is light and when applied my skin literally feels silky and velvety. It wears very well under foundation too. This is definitely an affordable and effective product.

lowen

Tennessee

I have been using this for about a month. It is just OK. I don't really see any difference from using any of the other products that say they will help decrease the signs of fine lines and wrinkles. It does leave your skin soft, is not greasy but for the price, it is not really any better than many other products that cost less.

jmb1011

Maricopa, AZ

I feel good about using Boots No. 7 serum daily. After reading so much about this product being a proven anti-aging serum, I was excited about trying it. I like the feel of all their products....light yet effective. I have noticed a positive difference in my skin since using this serum. I felt even better about it when a skin expert visiting "The Talk" stated that this is the only product a woman needs for daily facial care. It is supposed to eliminate all the many other products that we women have been spending so much of our money on over the years. I also like the simpler beauty regimen that I now follow. It may seem a bit high priced for a small tube, but it only takes a small amount and therefore, lasts longer and is actually more economical than I first thought. I only wish I had known about Boots when I was younger to head off wrinkles in the first place. But still, I have noticed a reduction in fine lines and wrinkles since using this serum and plan to continue using this product long term.

ellaj

USA

I really enjoy using this face serum I think its really making a difference to how my skin looks. After using it for a few months I can say that it has improved my complexion with less fine lines. My skin feels hydrated with less dry patches especially in this cold winter weather. My makeup applies smoothly on top of of the serum so yes it could work as a makeup primer for you also. The product comes in a pump bottle, and holds 1oz of product. I use this both day, and night when ever my skin needs that extra boost its very light and not greasy at all. I have sensitive dry skin, and this has not caused any irritation or clogged up my pores. I can see less fine lines around my mouth slowly decreasing with every use. I use one pump of the serum, and its quickly absorbed when rubbed into my face. If your looking a serum that you can use as a primer also I would recommend this to you.

killacali1904

USA

This product supposedly became very popular in England after dermatologists claimed that it worked. I think it was last year Good Housekeeping gave it its blessing and claimed too that it worked. So, I had high hopes for this product when I bought it at Target. Unfortunately, I found that it didn't live up to its claims and the claims of Good Housekeeping. While it was easy to apply and was absorbed quickly, I didn't see any changes at all in my skin despite using the product for several months. I thought maybe I just needed more time than other users and even bought another bottle but I was destined to be disappointed. I even recommended this product to another woman in the store. She was trying to decide which product to buy and I told her that Boots No7 was recommended by Good Housekeeping and was supposed to work. She bought it too and I hope she wasn't as disappointed as I was.

primadonna36

Georgetown, TX

I absolutely love this product! My skin feels like velvet after its been applied. I usually wear it alone, but it can be used with a moisturizer. Since my skin tends to be oily, I don't always feel the need to add moisturizer every time. I'm nearly 50 and have barely any wrinkles. I've been using this product for 7-8 years and I highly recommend it to my family and friends. I know I've made a big fan out of my mother! Absorption A little goes a long way. It spreads easily and absorbs quickly. Doesn't Clog Pores I have very oily skin that's prone to large pores and blackheads. I've had no problems with this product. It's not oily or drying. Effectiveness My skin really does feel velvety after applying this product. It works marvelously! I have very sensitive skin and can't use too many anti-aging products.

PTDugan

USA

I purchased the Boots No 7 Protect and Perfect Protection Beauty Serum a few months ago because I kept reading in beauty magazines how well this product works. I have to say I really do like it. It absorbs well into the skin. I like to use it as a base under my makeup. It allows my makeup to go on very smoothly. I will continue to buy this product!

catwat

Maryville, TN

As the only product that has actually been proven to not only delay the signs of ageing, but also reverse them, I really don't understand why it isn't the only anti-ageing serum on the market! Absorption Absorbs quickly and leaves skin feeling soft, but not greasy or heavy. Doesn't Clog Pores Very light feeling on the skin. Effectiveness Not only delays the signs of ageing, but significantly improves wrinkles that are already present in no time at all.

carver212

University Park, PA

My new favorite face cream.  I really think it is making a difference.  I have been using it now for 3 months.  After 10 days, I noticed an improved complextion with less wrinkles.  Goes on smooth.  I used to buy it in stores, but now order it on line b/c the stores are often out. I especially like that the fine lines around my eyes are improving.  I use this product both day and night.  My make up goes on much smoother when I use this.  With other moisturizers, my make up would crack at mid-day and leave me looking even older than no make up would have.  With this, I apply it before my make-up and by the end of the day, my skin still looks smooth and radiant.  I have sensitive skin and have not had any issues with flare ups, itching, or red patches that other moisturizers have caused.  Naturally this is not a magic bullet, but it is about the best I have tried.  In the past, I used olay proX -- this is better.

CaliLand

Warrensburg, MO

This serum is good on its own as a skin perfector. I use this alone at night to keep my skin as supple as it can be at my age to prevent more wrinkles. I used to use several night creams, but this product has produced the same results or even better when used by itself. I plan on using this for many years.

wiedons

Appleton, WI