I used this product for about a year without realizing it was the source of my hair's oiliness. Its deceivingly natural ingredients made me believe it would not take a toll on my hair like other products I had used from Herbal Essences, etc. This shampoo was the worst thing I ever used on my thick, medium length hair. I would not recommend this to anyone. Effectiveness This shampoo may have cleaned my hair, but after my hair was dry, it would leave a film of grease near my scalp that was almost impossible to wash out. My hair looked dirtier than before I had washed it. As a shampoo, I was hoping for a restorative aspect that would come along with the promised shine, but that was not part of this shampoo at all. Scent The shampoo does smell decent. It smells clean and fruity without being overpowering. It does not smell like anything special, however. There is no originality involved in the scent of the shampoo.