Once I was trying to highlight my hair and long story short I ended up severely frying and damaging my hair. It was stringy almost elastic feeling, rough, and breaking off. I went to a salon and told them what happened, she did all that she could including some cutting on areas that couldn't be salvaged. She then told me to go get hello hydration condioner and condition in it and rinse, then when I dried my hair to put a small amount in my hair and leave it. Did this for about a week and a half and I must say it worked miracles! My hair came back to life. Every time someone tells me their hair feels damaged or they want to feel a healthier hair I recommend this.