I am unquestionably particular about the make up products that I use. I like CoverGirl because it really does live up to it's name and the statements made on the commercials. CoverGirl Professional All-in-One Mascara covers great, does not clump like other mascaras, and stays on over long periods of time. I tried this mascara once, and ever since, I have not bought any other type of mascara. I will probably never buy any other types of mascara for that matter. CoverGirl Professional All-in-One Mascara gives me the confidence I expect from my make up. It has lasted me for at least twelve hours every time I apply it. That is twelve hours through rain, sweat, tears, snow, and just about anything you would expect to ruin your mascara with any other brand. Ease of Application So easy my eight year old has done it. Not only has she applied it to her own eyes, but it looked like it was applied buy a cosmetologist when she did! I know that sounds a little overboard, but it really did look that good. I was very proud of her!