There was something very unique about this mascara. I have yet to be let down by this product, it's so wonderful in so many different ways. For one, the brush really combs your eyelashes out and actually curled my eyelashes. It held all day, and my eyelashes looked so long and thick, but they didn't become clumped or spidery. It maintained a very dramatic and dark look, while still keeping the look classy, which I absolutely loved.