I'm not a huge fan of noisy toys for children, because they are usually very annoying. But this is one of the few that I do not mind our children playing with. I don't mind because the noise is not too irritating and our kids have an absolute blast playing with it. The concept is simple: the gumballs are held in the top, and when the lever is pushed, one gumball falls down through the chute and out the bottom while some music plays. Our children enjoy the sound as well as the action of the ball rolling out. But the main reason I find it attractive is that it is educational for a young baby in multiple ways. For one, it teaches them some fine motor skills to pick up the balls and place them back in a particular hole at the top. It also takes these skills to work the lever. But it's also educational in that it teaches children the concept of cause and effect. They realize that if they push the lever, then something will happen that they like. It's one of the first steps in learning to think critically.