This is simply one of the BEST products I have ever put on my hair and is worth every penny spent on it! I totally love it! It is amazing! The whole FF collection for color treated hair makes my hair luscious! I've been dying my hair for numerous years and even when I have had multiple highlights and lowlights in my hair this product line kept my color fresh. My color was far from becoming dull and blah when using this product. After one wash and condition, my hair was shinier and softer. The smell is amazing! No complaints here! I will continue to recommended the FF color collection to friends and family members. It is expensive but it does work and to me that is money well spent. Effectiveness My color stays vibrant and it prolongs the color, too. Not to mention my thick hair is soft, shiny, and manageable. I'd say it does the job and I feel my hair is healthy despite being color treated. Scent I love the scent. It's not overwhelming or heavy. It's rather fresh and amazing!