This is the shampoo that our family uses regularly. We have different types of hair and it seems to work for everyone. We have used this shampoo for awhile and we like it a lot. I was looking for a cheaper natural shampoo that wasn't filled with all the chemicals and junk in it. It just makes you feel better about what you are putting in your hair. This one is easy to finds in stores, a good price and worth it. This one worked great! It has a good lather, smells great and rinses well. It leaves your hair feeling good also. I have normal to oily hair and it's been great. We really like this product! Effectiveness It does the job. The shampoo has a good lather to it and it works well. It makes your hair feel clean, soft and smelling good! It is effective in getting your hair nice and clean. Scent It has a great smell to it. Nothing overpowering, but leaves your hair smelling fresh and great! It is a nice soft smell.