My fiance (36-year-old male who is concerned about his hair potentially thinning down the road) bought this shampoo a few months ago. When I ran out of my shampoo in the shower, I ended up using the Head & Shoulders out of necessity. I first noticed how much I liked the actual texture of the product coming out of the bottle (smooth and almost mousse-like) and the lather worked well on my very long hair. What really stood out, though, was how soft my hair was when I started blow drying it (I also really liked that the 2 in 1 made it so I saved a bit of time in the shower/bath from having to use an extra product). I also really happen to like the scent of this product and I find that my hair styles really well after using it (even though it feels softer overall). My only complaint is that I feel like if I use it regularly/daily, my hair does start to dry out a bit. So, I now prefer to use it every so often (maybe twice per week or when I'm in a rush and don't want to mess with both shampoo and conditioner) and haven't had a problem with dryness. My fiance now likes to tease me about using his shampoo, but if it works...it works! :) Thanks so much. Please don't hesitate to let me know of any questions!