I have enjoyed using this product since I purchased it. It makes my hair so soft and manageable. After I shampoo, I put the conditioner on my hand then rub my hands together and start working it through my ends first. Then I work it through my hair and down to my scalp. I have thick hair, so it is especially nice to have a conditioner that can give me soft hair with bounce that doesn't weigh my hair down. If i need deep conditioning, I leave it in while i shave my legs. It controls frizz, and makes my hair more manageable.