I am a natural brunette, even though I have dyed my hair a bunch of times in the past. I have always had issues with my hair colors going dull on me, very quickly. I decided to let my hair go back to its natural color and start using the John Frieda brilliant brunette hair care line. One of the many hair care items I purchased was this "John Frieda Brilliant brunette shine release moisturizing conditioner". I was a bit leery on using these products because I thought they would change my hair color on me, and they are a little bit on the pricey side. I must say, I was highly impressed with the results from this conditioner especially. It made my hair look the best that it has been in YEARS! My hair had a beautiful and natural looking shine, it was really soft and easy to brush. The good thing about this line is that you can buy it just about anywhere, without searching through salons. I love it, recommend this conditioner for all brunettes. Effectiveness Soft beautiful and shiny hair. Great product, highly effective. Scent LOVE the scent of this conditioner.