• I have been a customer of the Johnson's company for as long as I can remember. They are a trusted brand for my family because they are soap free, hypoallergenic, and dermatologist tested and approved. This product immediately caught my eye because of the Lavender scent. I decided to try this to help "calm" my baby in the evenings. This Baby Shampoo also has Johnson's No More Tears ingredients. This is gentle on the hair as well as the skin. The first ingredient listed is actually water, which shows how calm and natural the product is. It only takes a very small drop to be able to lather enough to shampoo the hair. My baby's hair is left squeaky clean, shiny and nourished. I would recommend this product to anyone with children or who has sensitive skin. Performance This trusted product gets the baby's hair clean without being abrasive. Scent The calming lavender scent is gentle and not overbearing. The scent not only calms your baby but you as well!