I am in love with this product after only one week of use! I have curly hair and usually have a hard time finding a reasonably priced shampoo or conditioner. I was hesitant to try this cleansing conditioner, but decided to test it anyway. WOW. My hair has never felt softer, curled better, or looked prettier! Effectiveness My hair is not greasy, flat or weighed down at the root. My curls are bouncy, defined, and manageable. I have seen a decrease in frizz, and am no longer afraid to touch my hair! Whether I choose to style my hair or just 'wash and go', my hair looks and feels amazing! My friends and family have been commenting all week on how good my hair looks. I have recommended this cleansing conditioner to several people, not only because of the effectiveness, but because of how affordable it is! Scent The fragrance is lovely, unlike other, more expensive, products. I like that my husband sniffs my hair when he hugs me.