This was an impulse purchase for me while shopping at my local drugstore. There was a sale for Maybelline products: buy one get one 50% off. I was almost out of the lipstick that I keep in my purse so I took the opportunity to try a new product. I have not worn Maybelline lipstick since I was a teenager and was curious to see if I would like this lipstick. I picked a color (Made it Mauve) that I thought would look good on me. The color of the lipstick is very true to the color on the display and on the lipstick packaging. This lipstick also felt very good going on. It was very moist and extremely easy to apply. This lipstick almost felt like a lip balm to me. This lipstick also felt very good on my lips. I mention how it felt on my lips because I purchased lipstick one time and it felt like chalk. Anyway, the lipstick stayed on my lips about the same amount of time as more expensive department store lipsticks. This lipstick did not run or smear. I also like that it leaves a little stain on my lips, so even after your lipstick wears off, I still have some color on my lips.