This product has one big negative and three big pluses. First the negative. It's just not a natural color. No matter what is says, it makes your skin look orange. I suppose it looks different on different skin tones, so it may work for some people. My skin color is on the light side - and this made it look orange. However, on my legs which had a small bit of color from the sun, it helped deepen that color and looked less orange. That is how I've used tanners in the past, over skin that already had some color from the sun. I DID NOT PURPOSELY SET OUT TO GET SUNTANNED, but even with sunscreen, when you're at the beach, your skin picks up color and that is when this and other tanners I've used work well. It really should not be used on your skin without you already having some sort of light tan from the sun. Now the positives. It's fast! After a couple applications you can already start to see the color, I used other tanners that took longer. Another big positive is that it does not smell as strongly as the other tanner I was using did. The scent is very light and you hardly notice it, and what you do notice isn't bad. Third big plus is that it makes your skin SO SOFT. So if you only wanted it just for that, it'd be good. But I wouldn't recommend it as a tanner, the color is simply too unnatural on skin that has no color to begin with.