I love the smell and the texture of the lotion. it isn't runny and it isn't like a body butter that is hard to spread around your body. The convienant pump instead of a open and pour bottle is great to. I'm not sure if I saw any firming effects since I started using this lotion. I don't think I use it consistently enough to get any results. But my skin feels incredible and It definitely helps moisturize. Scent It has a very light scent. not over powering and it does have some fragrance. I tend to use it before bed and the light scents are nice to relax me into sleep. Absorption Awesome! I don't feel like a lard ball for the rest of the night. Effectiveness once again I'm not sure about the skin firmness attribute because I don't think I use it consistently enough but it definitely is effective when it comes to moisturizing my skin. I love the Nivea brand it is all awesome stuff so I think that it probably does work well with skin friming.