My hair has been drying out and breaking off a lot recently even though I have not colored my hair in years. So, my mother got me this shampoo to see if it would help my hair. I decided to try it out even though the ingredients were not the best (sodium lauryl sulfate, sodium laureth sulfate,ect..) and I like to use sulfate free products better. The first time I used it I noticed the shampoo did lather very well. It also did not leave my hair feeling dry afterwords like some shampoos do. As for the seven signs of aging it fights (breakage, split ends, frizz, unruly grays, lackluster color, thin look, dryness) I would say it prevents them pretty well. This is not the best shampoo I have ever used, nor is it a miracle worker. However, if I see it on sale, I will definitely get it again.