If someone is set on using organic formula over regular formula, then this is a good price compared to name-brand organic formulas. But in my opinion, paying extra for organic formula over regular formula simply is not worth the money. We have not seen a noticeable difference or improvement when using organic formula instead of regular formula, and I would rather not pay more for something that isn't any better. Personally, I would rather buy regular formula that is cheaper over organic formula. Easily Digested Our kids have never had any problems with digesting this formula. It is easy for them to eat and does leave them satisfied and healthy. Ease of Preparation These bottles are extremely easy to prepare, simply mixing the formula and water into a bottle and then shaking. I would recommend using a vent air bottle though, in order to help prevent the baby from swallowing air bubbles that can be formed when mixing the formula.