I was skeptical when I first was told by my stylist that I should try pureology, I've always stuck to bargain brands because whenever I've sampled the higher end stuff it always ended up like the suave commercials, there was never a noticable difference. But I could instantly tell when I started using this stuff, my hair was so soft and shiny. It smells good, but not overpowering. I get compliments on how healthy it looks all the time. I highly recommend giving this stuff a try.