I absolutely love this Suave Naturals Wild Cherry Blossom Conditioner! It makes my hair feel so soft and shiny makes it so much easier to comb after washing it. It is really a wonderful hair product and I have used it along with the matching shampoo many times. It smells wonderful,such a soft and sweet floral scent. It makes it smell like a cherry blossom tree. Very pleasant! I also like that the price is very low,so it really is great for people like me that are on a budget. Suave has always been a very well known and trusted brand and this conditioner works really well for me. I will always be a long time Suave customer. Effectiveness I would have to say that it is very effective and it really makes my hair so soft and much more manageable. It makes my hair so easy to comb and helps so it doesn't tangle when I comb it out after washing it. It is so very convenient to use and I really do love it! Scent It smells beautiful,so soft and light. Such a pretty floral scent.