I usually tend to buy from brands I know well, but I decided to try this and I'm so glad I did. The texture is thick and rich like most body butters, it also absorbs very well without being sticky or greasy. The hydration is long-lasting which is a huge benefit for this product and makes it a staple for dry skin or winter weather. I love the scent because it's not overpowering and very fresh. If you have skin conditions like Keratosis Pilaris, this is a great non-medicated moisturizer because it doesn't clog your hair follicles but the moisture level is enough to keep your skin hydrated. My only complaint is the shea butter is certified organic but the rest of it isn't. I just wish that the entire product was organic or natural.