Victoria Secret Juice Berry Lotion is definitely a good lotion. It works to hydrate skin and keep it feeling really soft. The scent is great. It is one of the top scents, in my opinion, of any lotion they have made. It is really sweet and sugary. However, it is not overpowering by any means. I do think this lotion is a little expensive for the quality. It is not the top lotion at hydrating and moisturizing. I stopped buying it because I decided I would rather buy a more effective lotion for the cost. However, if you are looking more at the scent, this lotion cannot be beat. I would recommend it if you want to smell really good. However, if you are looking to really hydrate skin, I would try another product. Scent The scent is unbelievable. I think it is one of the best smelling lotions I have ever used. Absorption It absorbs pretty well. It takes a minute to full absorb. I usually wait about five minutes after applying before putting clothing over the areas I applied it to. Effectiveness It is good at hydration but it is not the best I have used.