I like everything about this machine, especially the durability and ability to blend anything to perfection. Blending Power Superb blending power. More powerful than a few other blenders I've own and used. Versatility The Vitamix can turn anything into liquid! It will liquify almost all fruits and vegetables, if that is the desired. It can make chunks and most anything in between liquid and chunky. Ease of Cleaning super easy to clean! No small parts to detach or hard corners to get into. Ease of Use All one would need to do is put the container on top of the power hub and blend away. The 2-speed style allows for normal or high speed choices. On normal speed there are a few variables for stronger but not pulverizing power. Which is really helpful when you don't want to liquify something. Design I find the Vitamix a little clunky. The container is a little too tall for me. Though Vitamix has invented a smaller and shorter container. Durability Bought it about 7 years ago and it is still going strong. We don't use our machine every day but I think we use it often enough to be able to determine that is more durable than most blenders out there today.