Reviews build trust

79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

User reviews are causing a fundamental shift in how consumers make decisions

New York Times – December 7, 2013

Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.

McKinsey Quarterly – April 2010

Consumer reviews are significantly more trusted – nearly 12 times more – than descriptions that come from manufacturers

eMarketer – February 2010

Consumers who research across online, offline, and mobile channels spend 18-36% more than those who don’t.

Social Trends Report – June 2012

79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

BrightLocal – June 2013

Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.

Nielsen – April 2012

By a three-to-one margin, consumer electronics shoppers place more value on consumer reviews than on expert reviews

Weber Shandwick Study – January 2013

65 percent of potential consumer electronics purchasers are inspired by a consumer review to select a brand that had not been in their original consideration set.

Weber Shandwick Study – January 2013

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