I have used basically every popular self tanning product available in the US over the past ten years. This product is by far the best if used as directed. While it does not dry as quickly as I would like it smells great, very natural, last for a week and makes my skin very soft. The price is inexpensive and I can't say enough great things about it. It well exceeds the results of way more expensive designer lines. Ladies this is definitely the one to go too!!!! It is easy to see when applying and I get compliments on my tan all the time as I use it year round because it makes my skin so soft.