I read reviews of this online and it seemed like everyone was in love with it. I tried it a few times before I made up my mind about it. The smell is amazing and I can still smell it the next time I wash my hair. My hair has been dyed blonde and is occasionally highlighted as well. I also use hot tools on it once or twice a month. I used this a few nights in slightly damp, almost dry hair amd while my hair did feel smoother and soft, it didn't really seem to help the damaged frizzy parts and after finishing a bottle of this, my hair seemed to be in the same condition as it was before using it minus some split ends. I got it fairly cheap and I am not even too sure what it costs in stores, but I think next time I will go with a different product that will hydrate and defrizz better. Effectiveness It works okay, pretty much comparable to a regular leave in cream for dry hair. Scent I love the musky vanilla scent. Smells so good.