MidNite Natural Natural Sleep Aid is wonderful! It really did work for me when I get occasional insomnia.I prefer taking a product like this that contains melatonin instead of some of the other ones that seem so much stronger and left me in a fog the next morning. I want to wake up feeling refreshed and not have a groggy sleep hangover as some people call it. The best tip is to remember to take it fairly early. Effectiveness It is very effective and doesn't make me feel groggy in the morning like some products do. It is more gentle and natural. Ease of Use It is so very easy to use and very convenient. Immediacy It does take a little time to feel the effects but that is because it is supposed to make you feel relaxed and not feel like you have been drugged,so just remember not to take it too late at night. Side Effects I never did have any side effects of any type while using this product. I would just say that this should just be used occasionally and not to depend on it for every night use and if you have a persistent problem then you should consult your doctor.