This is an exceptional stand mixer and every bit as good as a Kitchen Aid in my humble opinion. I've had mine for years and years and it has never failed to perform exceptionally well for me. I cook a lot and use this for anything I have to mix that requires more than a simple hand stir. I especially love it for home made mashed potatoes. I put the hot potatoes in, skins and all, and turn it on low using the paddle attachment. After a couple of minutes, I increase the speed and add the butter, salt and pepper in the convenient add spout on the bowl cover that comes with it. Finally I whip it at high speed adding milk and the potatoes come out fantastic. Even the skins stick to the paddle and I don't have to remove them for my grandkids. After portioning theirs out, I add the skins back in for the adult and give it a quick whirl to mix them back in. It works exceptionally well for making bread; and it make homemade butter so easily...add cream and salt and turn it on. In about 8 minutes, you have butter. Wonderful tool to have in my kitchen!