I have been a fan of Soft Soap for many years. When liquid soaps first came out, I had children in the house. Bar soaps would get messy and leave more cleaning for me, so I quickly switched to liquid soap. Soft Soap was one of the brands I first tried and everyone loved it, especially the different scents that it was available in. I still use Soft Soap in my home today. I keep a bottle by the kitchen sink and a bottle in each bathroom. This way I have a bottle readily available for any emergency or when it is needed and I still don't have to worry about the "little mess" a bar soap would leave behind on the vanity or kitchen sink area. I love the pump dispenser which makes using the soap much easier, especially when you come inside to wash your hands after gardening. I also like the variety of scents that is available. This allows me to have a different scent in each bathroom and another one for the kitchen which is more fitting for that room of the house! They also add new scents often. A couple of my favorite scents are Fresh Breeze and Milk and Golden Honey. The soap is effective and cleanses well. It rinses off my hands easily and does not leave them sticky, nor does it dry my skin out like some other soaps are known to do. I have very dry skin due to auto-immune problems and keeping my skin moisturized is a big deal for me. The price is very reasonable and can often be found on sale for just $.99. I have also found giant refill containers to refill your smaller hand pump bottles with that will also save you money. Great product for the price! Overall Rating: Great soap for the entire family at a very affordable price!