Iams kitten food is specially formulated to help your little kitten grow up big and strong and healthy. This food's main ingredient is chicken and it is small pieces, so easy for a kitten to eat. We used this for a short time for one of our babies based on our veterinarians recommendation and he really seemed to like it. My only complaint was storing the bag, I like resealable food so it does not go stale so I did have to transfer this to a Tupperware. Other than that it was a really good high quality kitten food that helped my little guy get all the nutrients he needed. Quality of Ingredients It has lots of added vitamins and nutrients to help kittens. Ingredients seemed to be of high quality. It had no bad odor and my kitten really liked it. He would not have ate it if it was gross! Flavor Selection They only offered the one flavor, chicken. I am sure some picky kittens out there wished they offered more flavors than just one.